Make Change Stick:
The Invisible Power of Unwritten Rules

2018 Luminary Award for EXCELLENCE

Jeff at TEDx LFC.jpg

Jeff Leitner explains why change - in organizations, markets, and societies - rarely sticks. Drawing on cutting-edge scientific research and 20 years of experience improving organizations, he tells you what you can do about it.

You will learn how to identify invisible obstacles to change, recognize change efforts that are doomed to fail, and design change that sticks.

Jeff Leitner is a fellow at New America in Washington, D.C., and the author of See Think Solve: A Simple Way to Tackle Tough Problems. A former Innovator in Residence at the University of Southern California, founder of Insight Labs, and co-founder of the award-winning UX for Good, Jeff has helped create change for governments, like the U.S. Department of State and NASA; corporations, like Starbucks and Panera; institutions, like Harvard Medical School and TED; and NGOs, like Ashoka and the Dalai Lama Center for Peace and Education.

His original work in designing change in organizations, markets, and communities is taught in graduate, undergraduate, and professional programs. Jeff has addressed conferences and events across the U.S. and in Europe and Africa.

See more about Jeff’s work here.

  • Keynote: Jeff gives a compelling overview on what social science can now teach us about making change stick. We’ll dig into examples from our own lives, case studies, and the research. You’ll get tips you can use immediately to identify obstacles to change and to design better, more effective change for organizations, markets, and communities. This talk is ideal for audiences looking for insights into disruption, innovation, and impact.

  • Workshop: Jeff elaborates on his presentation with exercises participants will use to design more effective change at work. Together, Jeff and participants will practice identifying obstacles and opportunities for change in their organizations, others’ organizations, markets, and communities. This workshop is ideal for professionals with responsibility for designing and managing internal or external change.

  • Contact Angel to schedule a conversation about challenges facing your organization, industry, or conference. Together, we can assess whether this presentation or workshop is appropriate for you.


Jeff Leitner solves problems others run away from. His book, See Think Solve, is an ode to deviation – an existing or new behavior so powerful that it can subvert the informal, unspoken social norm keeping problems unsolved. Teams functioning without deviation can’t overcome their social norms to solve new problems. 

George Bradt, Forbes

Jeff is that rare combination of wonky-knowledgeable and hugely engaging, personable, and witty – making the content credible, understandable and demonstrably relevant and useful. His work on unwritten rules decodes the single biggest factor in our rare, rousing successes and our all-too-common abject failures.

Jan Johnson, Allsteel

The first time I saw this approach in action, back in 2014, I was blown away. I immediately put it use in my classes in order to push students past the conceptual and theoretical and into how they can create impact and build innovation in the world. Students were more engaged, more enthusiastic and clearer about what they were trying to do. They understood their work within larger contexts. This is the best approach I have ever come across for understanding and design complex change.

Dr. Annalisa Enrile, University of Southern California

It is impossible to look at our world, relationships, triumphs and challenges the same way once Jeff provides his lens that makes the invisible rules that influence everything we do visible. Jeff gives us what we need to steer our actions, decisions, and feelings related to the choices we make. Now, everything looks different - the small things and the big opportunities.

Patricia Thomas, Lake Forest College